Buffelsfontein Baard-olie: Jou rowwe bliksem!

With the increased use of technology and the intensity of competition due to saturated markets, it has become vital for brands to utilise integrated marketing communications. IMC is a powerful tool to ensure that all the communications throughout the marketing mix are integrated and consistent (University of Cape Town, 2016). In order for a brand… Continue reading Buffelsfontein Baard-olie: Jou rowwe bliksem!