Aston Martin: going the extra mile

Discovered in 1913, Aston Martin is a luxury car brand that designs “powerful, exhilarating and precise, yet timelessly elegant and sophisticated” luxury vehicles (Aston Martin, 2016). Through over a century of building powerful cars, the brand has become an icon in its market. This was achieved not only through strategic positioning, but also a unique… Continue reading Aston Martin: going the extra mile