With the increased use of technology and the intensity of competition due to saturated markets, it has become vital for brands to utilise integrated marketing communications. IMC is a powerful tool to ensure that all the communications throughout the marketing mix are integrated and consistent (University of Cape Town, 2016). In order for a brand… Continue reading Buffelsfontein Baard-olie: Jou rowwe bliksem!
Yuppiechef is an online food community who offers ingredients, utensils and inspiration to prepare home cooked meals (Yuppiechef, 2016). The brand’s mission focuses on bringing “people together through the cooking and sharing of good food” (Yuppiechef, 2016). The brand promises to create value for their customers, not only through convenient shopping and quality products, but… Continue reading Yuppiechef: your long-distance sous chef