“A brand is a reason to choose.” – Cheryl Burgess The evolution of marketing dates back to simpler times where sales were as easy as having a product to sell. We started at the simple trade era where everything was made by hand and supply was limited. This was followed by the production era where… Continue reading Modern Day Marketing: How to stand out from the crowd
“An adaptable company is one that captures more than its fair share of new opportunities. It’s always redefining its ‘core business’ in ways that open up new avenues for growth.” – Gary Hamel The core aim of any business is to earn a profit, and this can only be achieved through continued success and growth.… Continue reading Old Khaki and the Young
Quality, entertainment and leisure. These are the words that come to mind when thinking about the Sun International powerhouse. The Company’s portfolio include “world class five star hotels, modern and well located casinos, and some of the world’s premier resorts” (Sun International, 2016). Their unique value proposition focuses on experiential luxury, enduring quality and incredible… Continue reading The glow of Sun International
With the increased use of technology and the intensity of competition due to saturated markets, it has become vital for brands to utilise integrated marketing communications. IMC is a powerful tool to ensure that all the communications throughout the marketing mix are integrated and consistent (University of Cape Town, 2016). In order for a brand… Continue reading Buffelsfontein Baard-olie: Jou rowwe bliksem!
Yuppiechef is an online food community who offers ingredients, utensils and inspiration to prepare home cooked meals (Yuppiechef, 2016). The brand’s mission focuses on bringing “people together through the cooking and sharing of good food” (Yuppiechef, 2016). The brand promises to create value for their customers, not only through convenient shopping and quality products, but… Continue reading Yuppiechef: your long-distance sous chef
Discovered in 1913, Aston Martin is a luxury car brand that designs “powerful, exhilarating and precise, yet timelessly elegant and sophisticated” luxury vehicles (Aston Martin, 2016). Through over a century of building powerful cars, the brand has become an icon in its market. This was achieved not only through strategic positioning, but also a unique… Continue reading Aston Martin: going the extra mile
Red Bull is a renowned energy drink that was the first of its kind. Over the years, with their aim to “Spread our wings over the world”, they have become a lot more than just a drink (Adames17, 2011). Today they fill TV screens and stadiums with their sponsored extreme events. Through these associations, the… Continue reading Red Bull: not for the faint-hearted